This is the fifth edition of our monthly type specimen poster project!
For the June poster I wanted to make a fun ode to Gothic in several of its shapes and sizes. This poster features the tallest and the smallest Gothic wood type in the collection. Gothic wood type is the most ubiquitous family and it can come in a dizzying amount of sizes and weights. It was first introduced in the US in wood by Johnson & Smith in 1834 and it's popularity was nearly instantaneous. By 1838 most other wood type manufacturers in the US were advertising their own versions of Gothic in regular, extended, condensed, italic, backslant, open, shaded, and outlined. Even more variations were added as its popularity grew throughout the 1800's. Gothic typefaces are still the most commonly used category since their legibility and simplicity translates well across all digital and many print mediums.
The sentence I chose is the most recognizable pangram, at least here in the US, so it made sense to set it in the most recognizable font.
Each poster in this series will consist of a pangram, a sentence that contains all the letters in the alphabet, showing off a different typeface from the Jon Selikoff Collection here at IS Projects.
5% of all proceeds from this projects will go to the Greater New York Chapter of the ALS Association in Jon’s memory to raise awareness and fund research for a cure!
Printed in July 2018